10/12/2008
 (IRVING, TX – October 12, 2008) – Coldwell Banker Residential Brokerage – Dallas/Fort Worth (CBDFW) is bringing home buyers and sellers together in North Texas by joining a bold national Coldwell Banker initiative that may help jump-start the U.S. real estate market. Starting on October 10, 2008, the nation’s oldest residential real estate brand will kick-off its first-ever national “10-Day Sales Event” – during which participating home sellers from across the United States will reduce the listing prices of their homes by up to 10 percent. The Coldwell Banker 10-Day Sales Event will run nationally through October 19, 2008.
“Here in Dallas/Fort Worth, the 10-Day Sales Event is especially timely. Our participating home sellers feel that a home priced properly to sell will generate much more interest,” says Sue Meyer, president and chief operating officer of CBDFW. “We’re seeing other signs of market improvement, such as stable home prices in North Texas. Our home values have held steady compared to other areas of the country thanks to our robust Texas economy and housing market. Plus, we’re hearing loud and clear from many of our sellers that they’re comfortable with lowering their listing prices if it means getting offers and selling quickly.”
Ms. Meyer pointed out that participating sellers who listed their home with CBDFW will drop their listing price down during the 10-Day Sales Event.
“Despite the difficult headlines regarding our overall economy, the residential real estate market has been showing several positive signs over recent months that could be signaling a tipping point,” says Ms. Meyer.
Because of higher inventory, buyers have more homes to choose from and they can take advantage of near historically low interest rates and affordability levels that are the best they have been in years. The recent housing and economic recovery legislation also provides first-time home buyers with the added incentive of a $7,500 tax credit.
“Yet our research and discussions with our managers and sales associates shows that in many markets sellers remain reluctant to list their homes at the proper prices necessary to attract buyers,” continued Ms. Meyer. “It’s our hope that the Coldwell Banker 10-Day Sales Event will move buyers off the sidelines and into the market. We are embarking on this to help serve the needs of those individuals listing homes with a Coldwell Banker and to help move the U.S. real estate market in the right direction.”
Sellers participating in the 10-Day Sales Event will have added promotional power from the Coldwell Banker brand behind their listing. Those sellers’ listings will be specially promoted through national and local radio, print and Web advertising. Coldwell Banker D/FW’s Web site cbdfw.com and coldwellbanker.com will feature participating listings. Home sellers will have the option to maintain the reduced listing price for their properties following the 10-Day Sales Event.
For more information on the Coldwell Banker 10-Day Sales Event, please call any of the 19 offices of CBDFW or visit cbdfw.com.
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