6/27/2010
According to a 2009 study by the National Association of Realtors (NAR), 90 percent of homebuyers use the Internet when searching for a home. Reaching every potential homebuyer is critical, that’s why Coldwell Banker created the dynamic online real estate property inquiry system called LeadRouter ™. This rapid response technology converts Web-based home inquiries to voicemail that is forwarded to the company’s sales associates’ cell phones within seconds. In the blink of an eye, a potential buyer can connect with the one sales professional who best knows the home and its unique selling features.
"In today’s real estate market, immediate response times are the keys to success. LeadRouter™ is a vital service that we offer to buyers and sellers, since 93 percent of consumers believe speed of response is very important," said Sue Meyer, president of Coldwell Banker Residential Brokerage Dallas-Fort Worth (CBDFW). "Last year, we responded to 16,000 online home inquires."
Through careful investment and powerful alliances, Coldwell Banker has established the leading Internet technology for real estate. "We market homes to 12 million potential buyers around the world every day on more than 350 websites," Meyer said. "No other Dallas/Fort Worth brokerage company comes close to matching the strength of our global marketing reach. Our homes are open for online showings 24/7."
Alliances with industry-leading websites include NYTimes.com, REALTOR.com®, zillow.com, homefinder.com, trulia.com, and wallstreetjournal.com ― in addition to CBDFW.com, coldwellbanker.com, openhouse.com, and coldwellbankerpreviews.com. The firm also invests in search engine advertising and key search terms to ensure those customers' properties rise to the top when buyers are looking for a home that matches their listings.
Coldwell Banker’s “for sale” listings can also be viewed on Enormo.com, the world’s ninth most-visited real estate Web site. This vast network of international sites in 80 countries targets investors in search of foreign properties, with active investors in the UK, Spain, Italy, France, Portugal and India. Enormo users can view listing information in their choice of 30 different languages.
“As part of the largest residential real estate company in the U.S. and on the Internet, Coldwell Banker Residential Brokerage – Dallas/Fort Worth has the technology and resources to ensure that our listings are seen by more buyers and that our sales associates will respond instantly to inquiries, providing the truly remarkable service that our customers have come to know and expect.” Meyer said.
Photo: Sue Meyer, president of Coldwell Banker Residential Brokerage Dallas-Fort Worth (CBDFW).
For more information, visit CBDFW.com, or call your local Coldwell Banker Residential Brokerage – Dallas/Fort Worth office.
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